Our Story · Est. 2018

Born From a Dream. Built for Your Business.

Somnus began as a small atelier obsessed with one question: why can't wholesale jewelry be both breathtakingly beautiful and ruthlessly profitable for retailers?

Founded 2018
1,200+ Retail Partners
38 Countries Served
2018
Year Founded
1,200+
Retail Partners
38
Countries Served
90%
Reorder Rate
Our Story

A Dream That Started
in a Jewelry Market

In 2018, our founder walked through a wholesale jewelry market in Shenzhen and noticed something striking: the most beautiful pieces were locked behind enormous MOQs, while the accessible ones lacked the soul to sell themselves.

She set out to change that. Somnus was built on a simple belief -- every boutique, every influencer, every independent retailer deserves access to jewelry that genuinely moves people.

Six years later, we supply over 1,200 retailers across 38 countries. Our designs sell out on TikTok Live. Our packaging gets reposted. Our clients reorder within 30 days.

"We don't just make jewelry. We make the pieces your customers will remember."

-- Founder, Somnus
Somnus founder and team in the atelier working on jewelry designs
🏭
Vertically Integrated Production
Design → Manufacture → QC → Ship -- all in-house

How We Grew

2018

The First Atelier

Founded in Shenzhen with a team of 8. First 50 designs launched to 12 boutiques in Hong Kong and Singapore.

2020

Going Global

Launched EU & US warehouses. First 100 international wholesale accounts. TikTok virality begins -- 3 designs hit 1M+ views organically.

2022

OEM/ODM Launch

Opened full custom design service. 48h 3D rendering. First 200 branded collections delivered to EU boutiques. ODM revenue reaches 30% of total.

2024 - Now

1,200+ Partners & Counting

Serving retailers in 38 countries. 500+ active SKUs. 90% reorder rate. Launching AI-assisted trend forecasting for wholesale partners.

What We Stand For

Values That Drive Every Decision

These aren't just words on a wall. They're the reason 90% of our clients come back.

Dreamy by Design

Every piece is conceived with the end customer in mind -- the young woman who wants to feel something when she puts on jewelry. Emotion drives repeat purchases.

Uncompromising Quality

925 sterling silver, 14K gold filled, hypoallergenic materials -- certified and tested. We hold every piece to the standard we'd wear ourselves.

Retailer-First Thinking

Low MOQs, retail-ready packaging, fast shipping, mix-and-match orders -- every policy is designed to reduce your risk and increase your margin.

Trend Intelligence

Our design team monitors TikTok, Instagram Reels, and Pinterest daily. 20+ new styles every month means your shelves always feel fresh and relevant.

Responsible Sourcing

We partner only with certified material suppliers. Nickel-free, lead-free, REACH compliant. Your customers' safety is our baseline, not a selling point.

Speed as a Feature

24h response. 48h 3D renders for custom orders. 3-5 day delivery from EU/US warehouses. In wholesale, speed is a competitive advantage we give you.

🏭 Supply Chain Transparency

From Sketch to Shelf --
We Control Every Step

Unlike resellers, Somnus owns its production. Our 12,000 sq ft factory in Shenzhen handles design, casting, plating, QC, and packaging in-house. That means faster turnaround, consistent quality, and the flexibility to customize at scale.

12,000
sq ft Factory
180+
Skilled Artisans
99.2%
QC Pass Rate
48h
Custom 3D Render

Production Pipeline

01
Trend Research & Design
Weekly trend analysis → in-house design team → 3D CAD modeling
02
Material Sourcing & Casting
Certified 925 silver, 14K gold fill, REACH-compliant stones -- all verified
03
Multi-Stage Quality Control
3 QC checkpoints per batch. Photography & dimension checks before shipping
04
Retail-Ready Packaging & Ship
Gift boxes, hang tags, tissue paper -- then dispatched from EU/US warehouse
The People Behind Somnus

Meet the Team That
Makes It Happen

Mei Lin, Founder and Creative Director of Somnus
Founder

Mei Lin

Creative Director & Co-Founder

10 years in jewelry design. Former buyer for LVMH Asia.

Sophie Renaud, Head of European Sales at Somnus
EU Sales

Sophie Renaud

Head of European Sales

Paris-based. Fluent in FR/DE/EN. 8 years in B2B wholesale.

James Carter, Head of US Operations at Somnus
US Ops

James Carter

Head of US Operations

LA-based. Manages US warehouse & fulfillment. Ex-Amazon logistics.

James Carter, Head of US Operations at Somnus
Design

Yuna Park

Head of Design & Trends

Seoul-trained. Leads the 20+ monthly new style pipeline.

Certifications & Compliance

Trusted by Retailers,
Certified by Standards

REACH Compliant
All materials meet EU REACH regulation standards for chemical safety
SGS Tested
Third-party SGS lab testing for nickel, lead, and cadmium content
925 Silver Certified
Hallmarked sterling silver verified by accredited assay offices
ISO 9001
Production facility holds ISO 9001:2015 quality management certification
As Seen In & Trusted By

Retailers and media who've featured Somnus collections

Vogue Business
WWD
Refinery29
Forbes Retail
Glossy
Real Results from Real Partners

Retailers Are Selling Out

Don't take our word for it. Here's what our wholesale partners say.

"Somnus completely transformed our accessories category. Their earrings became our #1 SKU within two weeks of launch. The packaging is so beautiful our customers post it on Instagram without us asking."

Emma Whitfield

Owner · Bloom Concept Store, London

340%
Revenue increase in accessories
14 days
To become top SKU
Reorders in 12 months
Miami Beach Boutique

Retail Store, Florida

"Custom necklaces with our logo doubled our online sales. The 48h 3D rendering blew me away -- I've never worked with a supplier this responsive."

Sweden TikTok Seller

Live Commerce, Stockholm

"Sold 500 rings in a single live stream. The designs are exactly what Gen Z wants right now. I trust Somnus to keep me ahead of trends."

Atelier Lumière

Boutique, Paris

"Sold out 200 earrings in one weekend. Our customers keep asking when the next Somnus collection arrives. The quality justifies every euro."

🛡️ Zero Risk to Start

Test the Market Before You Commit

Free Samples
1-3 pcs, you pay shipping only
Mix MOQ
Mix styles to reach 100 pcs minimum
30-Day Returns
Unopened stock, no questions asked
Start Your Partnership

Ready to Stock
What Actually Sells?

Join 1,200+ retailers who've made Somnus their go-to wholesale jewelry partner. Submit your inquiry and receive a personalized PDF catalog + wholesale price list within 24 hours.

  • Personalized product recommendations based on your market
  • Full wholesale price list with tiered pricing (50 / 100 / 500 pcs)
  • Access to our private 2026 trend forecast report (worth $49)
  • First order: free shipping on orders over $500

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